An Introduction to Practical Fundraising

By

KEITH S MARTIN

Topics covered include:

• INDEX

• OVERVIEW

• THE CASE STATEMENT
  • (Who am I and why do I deserve support?)

• PYRAMIDS AND THE POWER OF POSITIVE THINKING
  • The Donor Pyramid
  • Sight lifting

• ASKING -- for the Gift

• THANKS -- to Seal the Deal

• FINDING DONORS
  • the Known
  • the Unknown

• RECORDS

• REACHING OUT -- Donor Acquisition
  • Direct Mail
  • Telephone
  • Advertising

• GROWING -- Donor Development

• NEWSLETTERS

• THE BIG STUFF -- Major Gifts

• THE BIG GIVERS -- Who Gives $X,000?

• MEDIA & PUBLIC RELATIONS

• HOMEWORK

• ADVISORY BOARDS

• BRINGING IT ALL TOGETHER

• COSTS OF FUNDRAISING

For details on any of these subjects - or for a copy of the full notes - feel free to contact me